American Express has realized that the majority of its business comes from Small Businesses, so for several years now they have offered a promotion to help those businesses in the holiday shopping season.
This Saturday (the Saturday after Thanksgiving) is "Small Business Saturday." On that day, use your American Express card at a small business that has registered with American Express, and receive a $25 credit on your account (you do have to spend at least $25 at the business).
A quick look shows that many, many merchants on San Pablo and Solano have registered, so this is a great opportunity to take advantage of American Express and support our local businesses.
To take advantage of this offer, you do have to register your American Express card with the program. This is quick and painless at ShopSmall.com. They are registering only a specific number of cards, so do it now.
One final note. Merchants on the street tell us that with some offers from credit providers (like points on purchases or money back), those benefits to the customer are actually paid for by the merchant. Not so with this offer, this is money coming directly from American Express.