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Bites Nearby: Feel Good Bakery

Simple ingredients and a careful approach make for unbeatable bread, pizza and pastries.

Let's talk about bread. We're lucky to have so many options in the Bay Area. Organic, artisanal, rice flour, quinoa, gluten-free, cage-free. Just making sure you're paying attention with that last one. It's hard for a bakery to stand out from a stellar lineup, and yet, in Alameda manages to do just that.

The first time I tried a slice of Feel Good bread was at a friend's house in Oakland. Chewing on that perfect crust I mumbled, “Where is this from? This isn't Sem...”

“It's from Feel Good. Good, huh? They're right across the Park Street Bridge,” she interrupted.

The bakers take extra care using organic, stone ground flour and fermenting the dough for two to three days. And that's just your regular ol' loaf. The bakery is famous for their Wholey-Moley, the chewy loaf that's simple and flavorful. Just three ingredients are needed to create the magic – whole wheat flour, water and sea salt, with an occasional sprinkling of pumpkin or sunflower seeds.

Rick Kellner and Jackie Riley, the husband and wife who own Feel Good, try to bring a little bit of New York City (Kellner's home town) and a little bit of Paris to their shop.

On the New York side, there is thin crust pizza loaded with the perfect amount (think – lots) of cheese and a range of ingredients, from classic pepperoni to walnuts and caramelized onions.

The French inspiration is evident from the croissant flakes melting on your tongue and the sweet almond paste that fills this classic pastry. Another specialty of the shop is French macarons. These are made following an authentic recipe and come in flavors like raspberry, mocha and pistachio.

Feel Good Bakery is located in the Alameda Marketplace – a Ferry Building-like market hall right here in the East Bay. The bakery is open Monday through Friday from 7 a.m. to 8 p.m., Saturday from 8 a.m to 8 p.m. and Sunday from 8 a.m. to 7 p.m. Freshly brewed Blue Bottle Coffee is served to help you consume as many delicious pastries as possible. 

If you can't make it to the Island, check out Feel Good on Sundays at the Temescal or Jack London Square farmer's markets in Oakland. 

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Heidi Rand March 10, 2011 at 10:56 pm
All the way to Alameda? You must be kidding, oh I see, this is posted in the alamedapatch too, of course - Patch saving money by paying for one column. Well, to be more of a locovore no need to get into a car .. how about the bread at the Cheese Board in Berkeley, or Acme Bread, SemiFreddi ... so many choices!
Emilie Raguso March 10, 2011 at 11:29 pm
Thanks, Heidi! There are two columns we're running on four Alameda County sites, and this is one of them. I kind of like learning about what's happening in nearby cities -- but of course my preference is to learn about Albany too!
Last week we featured Kathmandu Restaurant in Albany. The plan is basically that each of the four cities (Albany, El Cerrito, Piedmont and Alameda) gets one feature a month. Hope you caught the SemiFreddi ref in the story above. I wish Albany had a bakery.... I miss Buttercream! (Good thing Cafeina does baked goods PROPER!)
Rena Ragimova March 10, 2011 at 11:50 pm
Heidi! I feel your pain! I've actually only been to the actual shop a couple of times, but I try to pick up their stuff at the Temescal farmer's market when I can... I mentioned that in the article. I live in Oakland myself, so I know it's way easier for me, but at least Temescal is a teeny bit closer to Albany than Alameda is.
Colin LazerEyez Mahan March 12, 2011 at 09:40 pm
feel good bakery is exceptionally good. they also sell at farmer's markets (temescal, etc). the store in alameda marketplace makes great pizza and 'cheese sticks', too.
albany is close to the solano la farine and acme bakery/cafe fanny on cedar. and other places i've forgotten. all i know is, i eat a lot of pastries and breads in my neighborhood, and am a better person for it.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Amy Smolens June 7, 2013 at 02:57 pm
Hi there - This doesn't seem like an appropriate announcement for Albany or Berkeley Patch. 1) theRead More category is Announcements/Around Town and these events are all in Marin 2) Patch's "Terms of Use" say "You may use this Service solely for personal and non-commercial purposes. That is to say: You can’t use the Service to make a living unless you enter into a separate agreement with us that says you can." This is clearly solely a commercial venture, not a neighbor of ours or local organization providing a community service and charging for the service. 3) I went to the Novato website and saw this listing: "Ettiquette (sic) Series for Kids - 17737 Ages: 7 Years to 11 Years - Residents $150.00 - Non-residents $163.00" 4) These items push our items of local interest down and out of sight. Especially now that there is no box indicating the stories with the most recent comments, as there used to be on the Patch front page, out of sight does mean out of mind. Charles, what are your thoughts here? Thanks.
angie allison June 7, 2013 at 03:45 pm
Hi Amy, Thank you for letting me know and I understand! Angie
Mechanics from Street Level Cycles tune up bikes at the Albany Arts & Green Festival. Photo courtesy Matt McHugh
Lin B. June 6, 2013 at 11:29 am
I've been waiting for the right time to donate my son's old bike he used in middle/high school. It'sRead More been hanging on hooks in the garage and this seems like a great time to give it up!
christopher papazoglow June 7, 2013 at 10:30 am
Can you please post their hours / days of operation ? As i recall, they're only open afternoons aRead More few days a week, and it won't do to just leave donations outside ( they'll be scavenged ). And i was not able to find the info online.
AS&R - Albany Strollers & Rollers June 7, 2013 at 11:20 am
Thanks, Christopher. Open Community Hours are Friday, Saturday, Sunday 12-6pm so anytime those daysRead More are definitely fine. They're there (84 Bolivar Drive - Aquatic Park) most of the day Wednesdays and Thursdays for Youth Classes and the doors are locked. I just spoke to Amber Rich and she asked you to call them at 510 644 2577 and let them know what time is good for you and they will be sure to be there. Thanks for your generosity!
Dover June 5, 2013 at 02:47 pm
Thanks for the update but I am worried. This is very distressing. How will Eric and Tarina be ableRead More to afford their annual lengthy hipster vacation if they have to cough up lawyer fees? I am sure they were expecting that UCB (aka the rest of us) would pay Mr. Siegel's bill. Now they may have to resort to staying home and eating Top Ramen out of their charming and cheerful "made in Asia by small children but they're not slaving for 14 hours a day in front of our faces so we don't care" ceramic bowls. Oh noes! Bad, bad, very, very bad news.
Charles Burress (Editor) June 5, 2013 at 03:06 pm
David, thanks for the alert to the judge's decision.
Preston Jordan June 9, 2013 at 12:42 pm
Thanks for the comments Erika, Robert and Al. I am kind of amazed to read "Max's owners do notRead More think that the increased business would be worth the hassle." Yes, the customer base may change, but aren't total sales the goal? Regarding the 18 stop, there is discussion of moving it around the corner as part of this change. Even if it does not move around the corner, reducing the number of buses stopping on the south side of Solano would improve traffic flow according to the traffic consultant. Commissioner Javandel, who is also a traffic engineer and head of Berkeley's Transportation Division, agreed and voted for included shifting the stop north in the San Pablo plan. A stop to the north would allow motorists turning right onto Solano to do so more easily, which would reduce congestion and be good for business. It would also result in some of the time the bus is stopping occurring during a red on San Pablo anyway. Al, I think your concern about motorists stopping in a northern bus stop potentially causing problems not only for San Pablo but also for Solano is a good one. If I attend another meeting concerning the San Pablo plan, I will raise this point.
Erika Lockhart June 9, 2013 at 01:51 pm
I guess it is a done deal and Max's doesn't have the petition out any longer. It is interesting toRead More me that the people who profess to be in favor of Albany's being a walking city use traffic concerns to support their points. There is a restaurant on the south side of Solano, somewhere people may be for hours and may be willing to drive around for a parking spot, and a "liquor store", which also provides all kinds of other things one might need in a quick stop, where people will be for minutes. With the green zone there, there is quick turnaround. And, there seems to be some blind spot about business that might be lost if those parking spaces are lost. I drive there and spend $10-$50. Are the bus stop people going to be spending so much? As one commenter said, they survived before, they will survived before. The unsaid thing is "even if beaten down". That's just my opinion! I realize I'm spitting in the wind here but it seems to me that this change did not engage enough people for a fair decision. Then again, I'm new here, not "plugged in", and if no one else thinks the way I do, perhaps I should move somewhere else.
Robert Marshall June 9, 2013 at 09:55 pm
I went into Max's on Friday and asked about the petition. They have it behind the counter. As ofRead More when I saw it, there were something like 130 signatures. As for moving the AC Transit 18 stop around the corner?? How many of the very much in demand parking spaces will be lost by doing that?