Bites Nearby: Feel Good Bakery

Simple ingredients and a careful approach make for unbeatable bread, pizza and pastries.

Let's talk about bread. We're lucky to have so many options in the Bay Area. Organic, artisanal, rice flour, quinoa, gluten-free, cage-free. Just making sure you're paying attention with that last one. It's hard for a bakery to stand out from a stellar lineup, and yet, in Alameda manages to do just that.

The first time I tried a slice of Feel Good bread was at a friend's house in Oakland. Chewing on that perfect crust I mumbled, “Where is this from? This isn't Sem...”

“It's from Feel Good. Good, huh? They're right across the Park Street Bridge,” she interrupted.

The bakers take extra care using organic, stone ground flour and fermenting the dough for two to three days. And that's just your regular ol' loaf. The bakery is famous for their Wholey-Moley, the chewy loaf that's simple and flavorful. Just three ingredients are needed to create the magic – whole wheat flour, water and sea salt, with an occasional sprinkling of pumpkin or sunflower seeds.

Rick Kellner and Jackie Riley, the husband and wife who own Feel Good, try to bring a little bit of New York City (Kellner's home town) and a little bit of Paris to their shop.

On the New York side, there is thin crust pizza loaded with the perfect amount (think – lots) of cheese and a range of ingredients, from classic pepperoni to walnuts and caramelized onions.

The French inspiration is evident from the croissant flakes melting on your tongue and the sweet almond paste that fills this classic pastry. Another specialty of the shop is French macarons. These are made following an authentic recipe and come in flavors like raspberry, mocha and pistachio.

Feel Good Bakery is located in the Alameda Marketplace – a Ferry Building-like market hall right here in the East Bay. The bakery is open Monday through Friday from 7 a.m. to 8 p.m., Saturday from 8 a.m to 8 p.m. and Sunday from 8 a.m. to 7 p.m. Freshly brewed Blue Bottle Coffee is served to help you consume as many delicious pastries as possible. 

If you can't make it to the Island, check out Feel Good on Sundays at the Temescal or Jack London Square farmer's markets in Oakland. 

Heidi Rand March 11, 2011 at 01:56 AM
All the way to Alameda? You must be kidding, oh I see, this is posted in the alamedapatch too, of course - Patch saving money by paying for one column. Well, to be more of a locovore no need to get into a car .. how about the bread at the Cheese Board in Berkeley, or Acme Bread, SemiFreddi ... so many choices!
Emilie Raguso March 11, 2011 at 02:29 AM
Thanks, Heidi! There are two columns we're running on four Alameda County sites, and this is one of them. I kind of like learning about what's happening in nearby cities -- but of course my preference is to learn about Albany too! Last week we featured Kathmandu Restaurant in Albany. The plan is basically that each of the four cities (Albany, El Cerrito, Piedmont and Alameda) gets one feature a month. Hope you caught the SemiFreddi ref in the story above. I wish Albany had a bakery.... I miss Buttercream! (Good thing Cafeina does baked goods PROPER!)
Rena Ragimova March 11, 2011 at 02:50 AM
Heidi! I feel your pain! I've actually only been to the actual shop a couple of times, but I try to pick up their stuff at the Temescal farmer's market when I can... I mentioned that in the article. I live in Oakland myself, so I know it's way easier for me, but at least Temescal is a teeny bit closer to Albany than Alameda is.
Colin LazerEyez Mahan March 13, 2011 at 12:40 AM
feel good bakery is exceptionally good. they also sell at farmer's markets (temescal, etc). the store in alameda marketplace makes great pizza and 'cheese sticks', too. albany is close to the solano la farine and acme bakery/cafe fanny on cedar. and other places i've forgotten. all i know is, i eat a lot of pastries and breads in my neighborhood, and am a better person for it.


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