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UC Turns to Crowdfunding to Bankroll Scholarships

Here's a novel idea from the University of California – use crowdfunding to raise money for scholarships. Supporters are asked to promise to do something, set a fundraising goal and solicit contributions through social media.

The University of California has launched a crowdfunding campaign to raise money for scholarships. Photo: Sather Gate at UC Berkeley by Charles Burress
The University of California has launched a crowdfunding campaign to raise money for scholarships. Photo: Sather Gate at UC Berkeley by Charles Burress

By Hannah Albarazi, Bay City News Service

The University of California has launched a six-week crowdfunding campaign, Promise for Education, to raise money for student scholarships.

The campaign, which was launched Wednesday, will encourage individuals to make a personal promise like running a marathon, volunteering or growing a beard, then set a crowdfunding goal and share their promise through social media.

Donations can then be made to see the promises fulfilled and all proceeds will go to University of California students with financial needs, according to university officials.

Promise for Education is the latest addition to the university's Project You Can campaign, which aims to raise $1 billion for student support by 2014.

Celebrities and notable public figures are appearing in public service announcements and creating promises to encourage public engagement.

Jamie Foxx, David Spade and Gabrielle Union are among the celebrities participating in the campaign, according to university officials.

Sponsors of the campaign include Facebook, Bank of America and Spotify.

To make a promise, make a donation or to learn more about the campaign, people can go to promiseforeducation.org.

Copyright © 2013 by Bay City News, Inc. – Republication, Rebroadcast or any other Reuse without the express written consent of Bay City News, Inc. is prohibited.    

dan mcdunn September 21, 2013 at 10:14 AM
How cute. They'll try anything to keep kids overpaying for an overpriced information delivery system that produces marginal results for most of its customers. http://www.zerohedge.com/news/2013-09-18/guest-post-why-higher-education-system-unsustainable-ie-doomed
Muriel Strand September 21, 2013 at 02:37 PM
how much do top UC executives make again???

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